All we can say is, "what a tremendous opportunity".
Knowing that there is a dearth of quality programming geared to our "Baby Boom and Beyond" generations, our program will be a beacon to quite possibly millions of viewers. Ideally, our target audience would be very wide, realistically we understand that it's likely to be those age 50 and above. The 2004 census revealed that the vast majority of the wealth in the United States lies in the hands of those over 50. These viewers turn to our program for guidance and access to reputable resources for quality products and or services.
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